Oct 27, 3, In fact, if it were applied without the grindy progression mechanics in place as well, it would increase the amount of interesting challenges a good player would face very quickly. Again, if you are losing, you should be matched against worse players. Sign Up for free or Log In if you already have an account to be able to ask and answer questions. If you accept false sense of accomplishment as a way to boost player retention in CoD, for instance, why not additionally by clever matchmaking?
It's just about not wanting me to quit playing out of frustration.
Jim Sterling: EA Proposes Unfair Matchmaking To Raise 'Player Engagement' & Monetization
Oct 27, 4, I get that maybe this isn't what players want when they request better matchmaking. Now, I get that getting players to buy microtransactions is obviously and end goal, but there's no dots connected here to explain how this gets you to spend money other than basically stating the obvious: Is this not basically what Hearthstone does? EA sports, it's in the game.